Your makeup can be flawless- but dry lips ruin the look
Your makeup can be flawless- but dry lips ruin the look
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Most lip glosses feel sticky, dry out your lips, fade too quickly, or look good in the tube but not on real lips. You deserve a gloss that hydrates, shines, and feels luxurious every time you apply it.
Meet Beautè Theory.
Meet Beautè Theory.
Beaute Theory lip glosses are designed to hydrate, enhance, and elevate. Our formulas deliver high shine without the sticky feel, smooth the lips, and layer perfectly over liner or wear beautifully on their own.
Vitamin E + Shea Butter
Smooth, glossy finish
Lightweight & comfortable
Designed for everyday luxury
Shop our most popular lip glosses
Shop our most popular lip glosses
Dream Bubble
Dream Bubble
Bratz
Bratz
Ju Jube
Ju Jube
Gloss that feels as good as it looks.
Gloss that feels as good as it looks.
When you wear Beaute Theory, your lips stay soft, hydrated, and glossy all day. Expect compliments, confidence, and a polished finish -- every single time.
What Beaute Babes are saying
What Beaute Babes are saying
Join the Beaute Babe VIP list
Join the Beaute Babe VIP list
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Everyday luxury. Effortless Beaute
Everyday luxury. Effortless Beaute
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